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Contact(s):Susan Altrui
Little Rock Zoo
saltrui@littlerock.org
(501) 661-7208 direct

FOR IMMEDIATE RELEASE :
Friday, April 11, 2008

WASTE MANAGEMENT AND SONY ELECTRONICS TO HOST FREE RECYCLING EVENT AT LITTLE ROCK ZOO

Consumers can recycle old electronic devices and receive discount coupons to attend Zoo’s Earth Day Celebration April 19 and free passes to White House in Miniature at Clinton Library

LITTLE ROCK (April 11, 2008) -- As part of their ongoing efforts to help consumers recycle electronic devices in an environmentally sound manner, Sony Electronics Inc. and Waste Management (WM) Recycle America are encouraging central Arkansas residents to take action and recycle their old electronics Saturday, April 19th, from 9:00 am to 3:00 pm in the north parking lot at the Little Rock Zoo.

This free electronics recycling drive is forecast to be one of the largest in Little Rock history and is offered as a part of the Zoo’s Party for the Planet: An Earth Day Celebration, a special event showcasing area environmental groups and offering hands-on educational activities for children and adults alike. Normally, there is a fee charged per item for electronic recycling. However, during this event, electronics recycling will be free residents.

Each resident who recycles an old residential electronic device at the Zoo will receive a coupon to get a free child’s admission with any paid adult admission to the Zoo all day April 19th as well as free passes to the White House in Miniature exhibit at the Clinton Library.

For more information about the Zoo’s Party for the Planet event and a list of acceptable materials for recycling, log on to www.littlerockzoo.com.

“We intend to lead the industry in environmental stewardship by providing consumers with end-of-life solutions through our ‘Take Back Recycling Program’ and these special electronics recycling events,” said Mark Small, vice president of environment, safety and health for Sony Electronics.

By working with Sony on these special events, Waste Management is helping consumers properly manage their old residential electronics.

“People are seeking services to help them recycle electronic waste responsibly and economically,” said George Wheatley, area director of government affairs for Waste Management. “We hope to collect as much recyclable material as possible through this free event. It is our way of demonstrating a shared commitment with the community, by providing outstanding customer service and environmental stewardship.”

Waste Management has been collecting electronics in cities across the country for more than 10 years.

“Waste Management has unequaled experience with e-waste drop off events,” said Joe Aho, senior manager of eCycling, WM Recycle America. “This Earth Day e-waste event will be the largest in Arkansas to date, and the team is prepared to make the event extremely convenient and easy for people who want to recycle their used electronics.”

The amount of e-waste is on the rise and managing the issue is becoming increasingly crucial as the FCC-mandated switch to all digital TV signals in February 2009 nears. According to the U.S. Environmental Protection Agency, two million tons of e-waste ended up in landfills in 2005, while only about 380,000 tons were recycled. By recycling old electronics products, useful materials – such as glass, plastic and metals – can be collected and re-used in the manufacture of other products.

The upcoming event at the Zoo is part of Sony’s ongoing Take Back Recycling program.



About Waste Management and WM Recycle America, L.L.C.
Waste Management, based in Houston, is the leading provider of comprehensive waste management services in North America. Subsidiaries provide collection, transfer, recycling and resource recovery, and disposal services. The company is also a leading developer, operator and owner of waste-to-energy and landfill gas-to-energy facilities in the United States. Customers include residential, commercial, industrial, and municipal customers throughout North America. More information about how Waste Management Thinks Green® can be found at www.wm.com/wm/thinkgreen.

WM Recycle America is a wholly owned subsidiary of Waste Management and is the largest recycler in North America. WM Recycle America’s business lines include processing many types of consumer-generated recyclables and finding the best markets for the recyclable commodities produced. In its capacity of providing processing and marketing services, WM Recycle America offers a wide variety of recycling options for municipal, manufacturing, commercial and residential customers. More information can be found at www.recycleamerica.com



About Sony Electronics

Sony Electronics Inc.: Headquartered in San Diego, Sony Electronics is a leading provider of audio/video electronics and information technology products for the consumer and professional markets. Operations include research and development, design, engineering, manufacturing, sales, marketing, distribution and customer service.

Sony has played a key role in the development of Blu-ray, Disc™, CD, DVD and Super Audio CD technologies, among many others. The company is noted for a wide range of consumer audio-visual products, such as the BRAVIA® LCD high-definition television, Cyber-shot® digital camera, Handycam® camcorder and Walkman® personal stereo. Sony is also an innovator in the IT arena with its VAIO® personal computers; and in high-definition professional broadcast and video equipment, highlighted by the XDCAM® HD and CineAlta™ lines of cameras and camcorders, and the SXRD™ 4K digital projector. The latest news and information is available at the company’s Web site at www.sony.com/news.



About the Little Rock Zoo

The Little Rock Zoo is accredited by the Association of Zoos and Aquariums (AZA). Look for the AZA logo whenever you visit a zoo or aquarium as your assurance that you are supporting a facility dedicated to providing excellent care for animals, a great experience for you and a better future for all living things. With its more than 200 accredited members, AZA is a leader in global wildlife conservation and your link to helping animals in their native habitats. For more information, visit www.aza.org.

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